What best describes social marketing?

Social marketing is best described as the use of marketing tools to enhance individual behavior for societal well-being. This approach applies traditional marketing techniques, like research, product development, pricing, and promotion, but focuses on promoting social good rather than merely selling products. The essence of social marketing lies in its objective to encourage positive behavior changes that benefit both individuals and communities, such as improving health outcomes, advocating for environmental conservation, or promoting safe driving practices.

In this context, the emphasis is on using effective marketing strategies to create awareness, influence attitudes, and motivate actions that lead to healthier and more involved populations. This distinguishes social marketing from purely commercial marketing practices, which primarily aim to maximize profit for businesses.