Which of the following is NOT one of the 4 P's of marketing?

The correct choice identifies "Partnership" as not being one of the traditional 4 P's of marketing. The 4 P's consist of Product, Promotion, Price, and Place.

Product refers to the goods or services offered by a business to meet the needs of consumers. Promotion involves the strategies used to effectively communicate features and benefits to potential customers, increasing awareness and interest. Place pertains to how and where the product is distributed, ensuring it is available to the target market.

Partnership, while important in business strategy and can influence marketing outcomes, does not fall within the conventional framework of the 4 P's. Instead, partnerships may be seen as strategic alliances that can enhance marketing efforts but do not represent a fundamental aspect of the marketing mix itself. Understanding these definitions is crucial in grasping the core concepts of marketing and how they apply to business strategies.